The Cost of NOT

JoelBusinessLeave a Comment

I have often had conversations with business owners who use variations of the same, but “we cant afford to….”  theme We cant possibly afford to provide a warranty We cant afford to provide  delivery services We are only a small company, we cant possibly afford to create a customer friendly  environment We cant possibly afford to just give a one-to-one … Read More

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Steve Jobs and the Apple Core Competency – Delivering Happiness to individuals

JoelApple, marketing case study, New media2 Comments

 I really liked this article  by Julian Lee in www.theage.com.au  – Steve Jobs’s Apple legacy may not be so sweet at the core. He says, ” In the end I suspect Jobs will be remembered chiefly as one of, if not the, best marketers the world has ever known.” N’er has a truer word been spoken. If we look at … Read More

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