Everybody’s Pinning! The last Pinterest post we did was for how to Promote a blogshop through Pinterest. Since then, more and more brands and users are joining Pinterest. The really great thing about Pinterest is that it links directly with site content as opposed to a platform like Facebook which is all about the interactivity and Social experience. Pinterest is … Read More
6 Tips to promote your blogshop on Pinterest
One of the hottest Social properties in cyberspace is Pinterest. It is probably, right now, THE hottest new network. There are many reasons for this and Pinterest has quickly become one of the top drivers of traffic for womens magazines as well as some major brands. Pinterest is fantastic for publicizing blogshops as well. In fact, I would say … Read More
The challenge of blogshops and online retail in Singapore
I have been reading up on the growth of Alibaba in China and the prevalence of M-banking and payments in Indonesia and Africa. All the growth in these regions is fueled from a common starting point, A lack of infrastructure. The countries are huge, corruption rampant, banks undependable, and competition rife. They do however, have entrepreneurs. These entrepreneurs find ways … Read More
Trust = Promises made, Promises fulfilled
I mentioned in a previous post that in online retail, the only currency is trust. It is an elusive quality but when done right, will build an engaged community upon which one can build a business around. So How does one build trust in an online space? The way it is built offline. By making promises and keeping promises, being … Read More
How to start selling your products online?
I have recently been trying to help some clients with established brick and mortar establishments start selling online. It is oftentimes a task more difficult than pulling teeth. These companies are often successful companies who want to venture into the online space and carve out their own slice of the pie. The perception: 1. The internet is full of potential … Read More