The Humanization of Technology – Steve Jobs, Apple iPhone and the Finger.

JoelApple, New media, Social MediaLeave a Comment

With the advent of electricity, technology was introduced to humanity. Lightbulbs  extended the useful hours in the day, washing machines, vacuum cleaners and other labour saving devices helped make chores less of a..  well…   chore. Radio and Television programming helped an entire generation stay up to date with the world and the age of the telephone created the ‘Teenager’. Human … Read More

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JoelThe Humanization of Technology – Steve Jobs, Apple iPhone and the Finger.

Apple iTV – a Window into Apple’s Endgame .

JoelBusiness, marketing case study, New mediaLeave a Comment

  The Strategy is taking shape. In a previous post, Steve Jobs and the Apple Core Competency – Delivering Happiness to individuals, we spoke about how Apple devices seek to be interfaces for life. I find it strange that commentators seem to delight in dragging Apple products down to a level of technological breakthroughs. I suppose they have to in … Read More

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JoelApple iTV – a Window into Apple’s Endgame .

Apples Iphone and Economies of scale.

JoelApple, marketing case study, New mediaLeave a Comment

In Jason Schwarz’s piece ,“let’s talk” iphone 5 is a game changer” , He says: “After witnessing 142% unit growth for the iPhone in Apple’s most recent quarter, we believe that the upcoming iPhone 5 will command a similar growth trajectory in the holiday quarter. Last year Apple sold 16.24 million iPhones, this year we expect they will sell at … Read More

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JoelApples Iphone and Economies of scale.

Of Apples and Berries, and other communication devices.

JoelApple, Business, marketing case study, New mediaLeave a Comment

   My very first mobile phone was a Nokia 6110.  There were other built in functions for sure but it was a phone, designed as a communications device and shaped like how people perceive a phone handset to be like. No one thought much of it, we chose phones based on  form and function and went on with our lives.  … Read More

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JoelOf Apples and Berries, and other communication devices.