Social media has 2 parts Social, and media. The objective of social media, is to be social. The media is the vehicle that allows this to take place. I often have the chance to meet small business owners who would talk about the latest Facebook campaign that got so many sales or likes. however, there is usually no follow-up, no … Read More
760 million views and counting. K-Pop star Psy’s social media phenomenon has been taking the world by storm and the world has responded with a resounding “YES, WE CAN (Gangnam Style).”Here are a few lessons we can learn from PSY. 1. No matter what you do, do it with conviction. “Do, or do not, there is no try.” Watching Psy … Read More
Microblogging is all the rage in China. Due to the Great Firewall and the regulations about control, Twitter, Facebook,youtube and Google have been severely curtailed. However, nature abhors a vacuum, in China, that usually means someone will come in and copy. Which leads to interesting dynamics, as we shall see. The twitter equivalent in China is, of course ,Weibo. There … Read More
One thing that has occupied my thoughts lately is the effect the Socialization of the world will have on Money. Times like this I wish I was an economist because I have been trying to get my mind around the value of money, the gold standard, ownership of virtual goods, virtual economies and personal payment methods. I will be posting … Read More
Take an NBA Rookie of the year, A well known brand, A premise used by EVERY feel good Sports movie since time eternal, and you might come up with this ‘designed for viral’ campaign. It probably isnt ‘real’ and it plays upon many cliches in many ways but it has 4 million views in 5 days. It has been said … Read More
$1 Billion. Thats what Facebook deems Instagr.am is worth. The 19 month old startup with 13 employees was acquired by Facebook in April 2012 for the sum of 1 Billion dollars. But Why did Facebook do that? The internet was in an uproar with participants firmly on both sides of the debate. Incidentally, that is also the number of photos … Read More
Everybody’s Pinning! The last Pinterest post we did was for how to Promote a blogshop through Pinterest. Since then, more and more brands and users are joining Pinterest. The really great thing about Pinterest is that it links directly with site content as opposed to a platform like Facebook which is all about the interactivity and Social experience. Pinterest is … Read More
A Good Social media Campaign is always Good, socially. As in it must have a component of being Socially beneficial and be perceived as working for the greater good. It also humanizes engagement and brings about good feelings and “Brings people together” (Apologies to Parker Brothers.) I recently saw a video that could be by far the best ‘Social’ campaign … Read More
Theres a particular conversation I have every week. I had yet another conversation over the weekend. It is always some variation of “Its a matter of time , Social media will become just another kinda media, and something else will take its place” or, “Its a fad.” I can of course understand why people would ask because, like “Linsanity”, it … Read More
Social Media has transformed existence as we know it. However, The technological advancement that made it possible was the development of the screen. The screen, gave us an interface with every aspect of our lives, it became a window to a world outside much larger than our physical and geographical, cultural and linguistic space. It makes sense then that the … Read More
