Many blogshop owners start thir businesses with the mistaken assumption that their customers would make the same choices they would. They choose their product offerings based on what they feel they themselves would purchase.This is flawed because ineivtably, the target market consists of “people much like themselves” which is usually a very narrow sub niche within a greater niche and … Read More
Another of my favourite questions to ask when discussing about blogshops is : What are you REALLY selling? This is after talking about the basic business model and themes and niches. By that time, the products would have been identified. So it will seem like an odd question initially. Well, the answer is NOT: – “K/Jpop inspired Fashion” – “Makeup” … Read More
“If I build it, they will come!” This seems to be the rallying cry of many would-be blogshop owners. They hope that hundreds of paying customers would magically appear once they open their shop. More than likely, Those hopes are in vain and the shop doesnt succeed. One huge reason is that many founders spend all their time and money … Read More
Pricing is critical, too low, and one would not make enough, too high and obviously people wont buy. The real issue is, How much to charge, and many blogshops go out of business because they charge too low. Here are some reasons why you need a buffer on your price: Everyone wants a discount – As shop owners you know … Read More
“Research” for a blogshop usually begins with ” If I sold this online, would you buy it?” That question is then reiterated several times across a network of well meaninged family and friends and that eventually starts the process of building a buiness with dreams of making millions. As far as I am concerned the first rule of starting a … Read More
