A Good Social media Campaign is always Good, socially. As in it must have a component of being Socially beneficial and be perceived as working for the greater good. It also humanizes engagement and brings about good feelings and “Brings people together” (Apologies to Parker Brothers.) I recently saw a video that could be by far the best ‘Social’ campaign … Read More
Why Social Media Is Here To Stay.
Theres a particular conversation I have every week. I had yet another conversation over the weekend. It is always some variation of “Its a matter of time , Social media will become just another kinda media, and something else will take its place” or, “Its a fad.” I can of course understand why people would ask because, like “Linsanity”, it … Read More
Trust = Promises made, Promises fulfilled
I mentioned in a previous post that in online retail, the only currency is trust. It is an elusive quality but when done right, will build an engaged community upon which one can build a business around. So How does one build trust in an online space? The way it is built offline. By making promises and keeping promises, being … Read More
How to start selling your products online?
I have recently been trying to help some clients with established brick and mortar establishments start selling online. It is oftentimes a task more difficult than pulling teeth. These companies are often successful companies who want to venture into the online space and carve out their own slice of the pie. The perception: 1. The internet is full of potential … Read More
The Cost of NOT
I have often had conversations with business owners who use variations of the same, but “we cant afford to….” theme We cant possibly afford to provide a warranty We cant afford to provide delivery services We are only a small company, we cant possibly afford to create a customer friendly environment We cant possibly afford to just give a one-to-one … Read More
The Singapore Social Media Marketing Experience
I have been asked several times, why I chose to remain in Singapore. I was away for several years have travelled extensively. Many of my friends have decided to leave to settle elsewhere. When asked, my answer has always been that I believe Singapore is the future. Everywhere else that people seem to migrate to, whether Canada, the Uk or … Read More
Convergence and Engagement
I usually try my best to stay away from your average buzz-cliches. There are 2 words however, I catch myself using on a regular basis. Convergence, and Engagement. Part of the reason is that I feel that these 2 words are harbingers of the next golden age. This world is Newer, Shinier, Flatter, Smaller, More Connected, and a lot more … Read More
Steve Jobs and the Apple Core Competency – Delivering Happiness to individuals
I really liked this article by Julian Lee in www.theage.com.au – Steve Jobs’s Apple legacy may not be so sweet at the core. He says, ” In the end I suspect Jobs will be remembered chiefly as one of, if not the, best marketers the world has ever known.” N’er has a truer word been spoken. If we look at … Read More
Everything I needed to know about marketing, I learned from a storyteller.
I have very vivid memories of this program about storyteller. He had a distinct voice and I remember watching the program as a child and singing along. Just yesterday I decided to go search for the song and found it on youtube (Of Course). I’d like to share it here. The lyrics go: I’m a storyteller, and my stories must … Read More