If theres a blog post that could be summed up in one image, this is it. If one were to look through the pletora of blogshop marketing available, one would immediately see that it is targeting a predominantly female demographic. It could also be said that Pinterest has made the internet girly. From Scrapbooking to Oprah’s vision board, It is … Read More
Be more Pinteresting! – Advanced Pinterest for Blogshops
Everybody’s Pinning! The last Pinterest post we did was for how to Promote a blogshop through Pinterest. Since then, more and more brands and users are joining Pinterest. The really great thing about Pinterest is that it links directly with site content as opposed to a platform like Facebook which is all about the interactivity and Social experience. Pinterest is … Read More
6 Tips to promote your blogshop on Pinterest
One of the hottest Social properties in cyberspace is Pinterest. It is probably, right now, THE hottest new network. There are many reasons for this and Pinterest has quickly become one of the top drivers of traffic for womens magazines as well as some major brands. Pinterest is fantastic for publicizing blogshops as well. In fact, I would say … Read More
Bloshop Saturation – Mediocrity vs Exceptional
Are there too many blogshops? Well, there are defintely many Mediocre blogshops. When it comes to Mediocrity though, “too many” is good because it just makes the Exceptional stand out even more. One reason for the proliferation of blogshops is how easy it is to set one up. Get a few catalog pictures, start an LJ and one is good … Read More
The Emphasis is on the Social, not on the Media.
In the traditional media distribution model , especially when distributed through the usual channels, the media takes centerstage. The focus was all about delivering the content through channels to an amassed audience. Be it breaking news or a product promotion networks were implemented in order to deliver the media. Once the news was delivered, the job was done. In many … Read More
Blogshop Mistake #5 – Believing that all your customers are like you.
Many blogshop owners start thir businesses with the mistaken assumption that their customers would make the same choices they would. They choose their product offerings based on what they feel they themselves would purchase.This is flawed because ineivtably, the target market consists of “people much like themselves” which is usually a very narrow sub niche within a greater niche and … Read More
Blogshop Mistake #4 – Not knowing what you are really selling.
Another of my favourite questions to ask when discussing about blogshops is : What are you REALLY selling? This is after talking about the basic business model and themes and niches. By that time, the products would have been identified. So it will seem like an odd question initially. Well, the answer is NOT: – “K/Jpop inspired Fashion” – “Makeup” … Read More
Blogshop Mistake #3 – No Viable Market
“If I build it, they will come!” This seems to be the rallying cry of many would-be blogshop owners. They hope that hundreds of paying customers would magically appear once they open their shop. More than likely, Those hopes are in vain and the shop doesnt succeed. One huge reason is that many founders spend all their time and money … Read More
Blogshop Mistake #2 – Poor Pricing Strategy
Pricing is critical, too low, and one would not make enough, too high and obviously people wont buy. The real issue is, How much to charge, and many blogshops go out of business because they charge too low. Here are some reasons why you need a buffer on your price: Everyone wants a discount – As shop owners you know … Read More
Blogshop Mistakes #1 – Lack of research
“Research” for a blogshop usually begins with ” If I sold this online, would you buy it?” That question is then reiterated several times across a network of well meaninged family and friends and that eventually starts the process of building a buiness with dreams of making millions. As far as I am concerned the first rule of starting a … Read More