Take an NBA Rookie of the year,
A well known brand,
A premise used by EVERY feel good Sports movie since time eternal, and you might come up with this ‘designed for viral’ campaign.
It probably isnt ‘real’ and it plays upon many cliches in many ways but it has 4 million views in 5 days.
It has been said that “planning to go viral is like planning to fall in love”
This may well have been true before, however, as we all well know, money can buy a semblance of love and in this “designed for viral” campaign, It seems to work.
SO .. what are the formulas that work?