I am tempted to just leave this post blank and leave the title because it really does say all it needs to say. Content Creation is at the heart of ANY successful attempt to be an influence any group of human beings on the internet. As sites like 9gag.com, thechive.com and of course, youtube are platforms of discourse where originality … Read More
I have been reading various Social media/E-commerce ‘How-To’ posts for businesses. Many of them seem to begin with having to ‘Attract’ customers to you by advertisements, word of mouth, or viral campaigns. I guess the idea is that all one has to do is to interrupt their daily activities by placing an ad and they will all fall in line … Read More
There are many different reasons people choose to spend money online but in my observation, these are the main reasons for the decision. Competitive price – The internet is one big marketplace. In order for a consumer to make a decision based on price, the price offered must be competitive enough to offset the disadvantages and worth taking a risk … Read More
When it comes to sitting down with someone to discuss how to sell online, I have a rule that I tend to quote early in the conversation. It goes something like this: “In online selling, if you love your product more than you love the customer, you will fail. “ This rule stems from a basic rule in online marketing … Read More
If I were to sum up online marketing on one word, it would not be price, product, place, or people… Online Retail is all about trust. I often say of an online retail seller-customer relationship, “Trust, is the most important currency that is transacted, and the only one that matters.” Trust is built simply on on promises made, and promises … Read More
I mentioned in a previous post that in online retail, the only currency is trust. It is an elusive quality but when done right, will build an engaged community upon which one can build a business around. So How does one build trust in an online space? The way it is built offline. By making promises and keeping promises, being … Read More
I have recently been trying to help some clients with established brick and mortar establishments start selling online. It is oftentimes a task more difficult than pulling teeth. These companies are often successful companies who want to venture into the online space and carve out their own slice of the pie. The perception: 1. The internet is full of potential … Read More
