There has been a lot of Buzz around SoLoMo with the usual ‘is it a fad’ and ‘How do I implement” questions. For the uninitiated, SoLoMo refers to a convergence of Social, Local and Mobile platforms and is often touted as a Strategy for implementing ‘Social’ into the usual marketing mix. The thing is, it isnt JUST… SoLoMo is not … Read More
He asked “But How do I make sure they like my Product?” I really do wish that every time someone asks a question like that, that I could reply with an honest, “Why dont you make a product that they cant help but like?” THe sad fact of the matter is that most companies are trying to place the ‘social’ … Read More
Convergence is my personal favourite buzzword of the Newer, Shinier, Flatter world. As Gen Y comes of age, they see the world very differently from the previous generations. There was a time, not so long ago when the great institutions of the world were defined by a scarcity of information. This scarcity gave rise to class systems based on know, … Read More
A Fabulous piece written about the state of Social Media and its practitioners is Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’ by Jeremy Owyong I Highly recommend reading through the report In it was a comment made by Olin Hyde, he said ” It seems that the success … Read More
We are in an age of unparallelled self expression opportunities . Every contact point with the customer is about the I of the Internet or the ME of social media. However, there are distinct differences in the perception of self of people who live in West as opposed to the East. Of course the caveat here is that I am … Read More
