The Platform – The Internet as a soapbox changing our world.

JoelNew media, Social MediaLeave a Comment

As I keep having conversations about how the socialization of the internet is shaping our future, one thing is getting increasingly clear. Its all about the platform. It used to be a soapbox on a sidewalk. As the speaker, one  would attempt to pull out all stops, banners, loudspeakers, colours and even sideshow acts to draw the crowd. As a … Read More

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JoelThe Platform – The Internet as a soapbox changing our world.

Gen-Y, Convergence and its implications on a New Media Economy

JoelNew media, Social MediaLeave a Comment

Convergence  is my  personal favourite buzzword of the Newer, Shinier, Flatter world. As Gen Y comes of age, they see the world very differently from the previous generations. There was a time, not so long ago when the great institutions of the world were  defined by a scarcity of information.  This scarcity gave rise to class systems based on know, … Read More

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JoelGen-Y, Convergence and its implications on a New Media Economy

Social Media Strategist in Singapore

JoelNew media, Social MediaLeave a Comment

A Fabulous piece written about the state of Social Media and its practitioners is  Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’ by Jeremy Owyong I Highly recommend reading through the report In it was a comment made by Olin Hyde, he said ” It seems that the success … Read More

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JoelSocial Media Strategist in Singapore

Apple Devices – Interfaces For Life

JoelApple, New mediaLeave a Comment

With the upcoming “Lets talk iPhone” event, the buzz about the iPhone 5 is growing to a fever pitch. As with each Apple product launch, the buzz on the internet has been steadily growing with the usual fanboy vs naysayer debates fueled by tech blog speculation. Much of the debate is US centric and focused on technology implementation and compatibility. … Read More

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JoelApple Devices – Interfaces For Life

Apples Iphone and Economies of scale.

JoelApple, marketing case study, New mediaLeave a Comment

In Jason Schwarz’s piece ,“let’s talk” iphone 5 is a game changer” , He says: “After witnessing 142% unit growth for the iPhone in Apple’s most recent quarter, we believe that the upcoming iPhone 5 will command a similar growth trajectory in the holiday quarter. Last year Apple sold 16.24 million iPhones, this year we expect they will sell at … Read More

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JoelApples Iphone and Economies of scale.

Singapore as an Outlier

JoelEast vs West, New media, Social MediaLeave a Comment

  I just completed Malcom Gladwell’s book, Outliers. It is an insightful look into how success occurs and it started me thinking about Singapore. With the benefit of 20/20 hindsight, we can identify the elements contributing to success. As mentioned before, Singapore has had the benefit of  many advantages.  Which still hold true today. I would put forward that 3 … Read More

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JoelSingapore as an Outlier

Enchantment, Delight, and A Happy Ever After : Marketing as story

JoelNew media, Social MediaLeave a Comment

Guy Kawasaki just released his book “Enchantment:The Art of Changing Hearts, Minds, and Actions” I just ordered my copy and am  looking forward to reading it. The landscape and vocabulary  of business and marketing is Changing. Right from the onset of this blog, we have been speaking about Marketing as a story, one of achieving that “Happily ever after” The … Read More

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JoelEnchantment, Delight, and A Happy Ever After : Marketing as story

The Singapore Social Media Marketing Experience

JoelCulture, East vs West, New media, Social Media1 Comment

I have been asked several times, why I chose to remain in Singapore. I was away for several years  have travelled extensively. Many of my friends have decided to leave to settle  elsewhere. When asked, my answer has always been that I believe Singapore is the future. Everywhere else that people seem to migrate to, whether Canada, the Uk or … Read More

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JoelThe Singapore Social Media Marketing Experience

Convergence and Engagement

JoelNew mediaLeave a Comment

I usually try my best to stay away from  your average  buzz-cliches. There are 2 words however, I catch myself using on a regular basis. Convergence, and Engagement. Part of the reason is that I feel that these 2 words are harbingers of the next golden age. This world is Newer, Shinier, Flatter, Smaller, More Connected, and a lot more  … Read More

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JoelConvergence and Engagement

Of Apples and Berries, and other communication devices.

JoelApple, Business, marketing case study, New mediaLeave a Comment

   My very first mobile phone was a Nokia 6110.  There were other built in functions for sure but it was a phone, designed as a communications device and shaped like how people perceive a phone handset to be like. No one thought much of it, we chose phones based on  form and function and went on with our lives.  … Read More

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JoelOf Apples and Berries, and other communication devices.