As I keep having conversations about how the socialization of the internet is shaping our future, one thing is getting increasingly clear. Its all about the platform. It used to be a soapbox on a sidewalk. As the speaker, one would attempt to pull out all stops, banners, loudspeakers, colours and even sideshow acts to draw the crowd. As a … Read More
Gen-Y, Convergence and its implications on a New Media Economy
Convergence is my personal favourite buzzword of the Newer, Shinier, Flatter world. As Gen Y comes of age, they see the world very differently from the previous generations. There was a time, not so long ago when the great institutions of the world were defined by a scarcity of information. This scarcity gave rise to class systems based on know, … Read More
Social Media Strategist in Singapore
A Fabulous piece written about the state of Social Media and its practitioners is Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’ by Jeremy Owyong I Highly recommend reading through the report In it was a comment made by Olin Hyde, he said ” It seems that the success … Read More
Apple Devices – Interfaces For Life
With the upcoming “Lets talk iPhone” event, the buzz about the iPhone 5 is growing to a fever pitch. As with each Apple product launch, the buzz on the internet has been steadily growing with the usual fanboy vs naysayer debates fueled by tech blog speculation. Much of the debate is US centric and focused on technology implementation and compatibility. … Read More
Apples Iphone and Economies of scale.
In Jason Schwarz’s piece ,“let’s talk” iphone 5 is a game changer” , He says: “After witnessing 142% unit growth for the iPhone in Apple’s most recent quarter, we believe that the upcoming iPhone 5 will command a similar growth trajectory in the holiday quarter. Last year Apple sold 16.24 million iPhones, this year we expect they will sell at … Read More
Singapore as an Outlier
I just completed Malcom Gladwell’s book, Outliers. It is an insightful look into how success occurs and it started me thinking about Singapore. With the benefit of 20/20 hindsight, we can identify the elements contributing to success. As mentioned before, Singapore has had the benefit of many advantages. Which still hold true today. I would put forward that 3 … Read More
Enchantment, Delight, and A Happy Ever After : Marketing as story
Guy Kawasaki just released his book “Enchantment:The Art of Changing Hearts, Minds, and Actions” I just ordered my copy and am looking forward to reading it. The landscape and vocabulary of business and marketing is Changing. Right from the onset of this blog, we have been speaking about Marketing as a story, one of achieving that “Happily ever after” The … Read More
The Singapore Social Media Marketing Experience
I have been asked several times, why I chose to remain in Singapore. I was away for several years have travelled extensively. Many of my friends have decided to leave to settle elsewhere. When asked, my answer has always been that I believe Singapore is the future. Everywhere else that people seem to migrate to, whether Canada, the Uk or … Read More
Convergence and Engagement
I usually try my best to stay away from your average buzz-cliches. There are 2 words however, I catch myself using on a regular basis. Convergence, and Engagement. Part of the reason is that I feel that these 2 words are harbingers of the next golden age. This world is Newer, Shinier, Flatter, Smaller, More Connected, and a lot more … Read More
Of Apples and Berries, and other communication devices.
My very first mobile phone was a Nokia 6110. There were other built in functions for sure but it was a phone, designed as a communications device and shaped like how people perceive a phone handset to be like. No one thought much of it, we chose phones based on form and function and went on with our lives. … Read More