The main concern of most businesses is, How can I get my customer to spend more on my (insert industry) product? This is probably the wrong question. I’d like to write for the record, You are NOT in the Trading business. You are NOT in the construction business. You are NOT in the retail business. You are NOT in the … Read More
Social Media and the Language of culture
I have long said that the social Media landscape will eventually diverge.The East West divide will reassert itself and in doing so, create a new ‘normal’. One of the reasons is that of language. Most western languages are phonetic, and meaning is derived from sounds and how they relate. Mandarin however, and most older languages and their derivatives are pictographic … Read More