In Jason Schwarz’s piece ,“let’s talk” iphone 5 is a game changer” , He says: “After witnessing 142% unit growth for the iPhone in Apple’s most recent quarter, we believe that the upcoming iPhone 5 will command a similar growth trajectory in the holiday quarter. Last year Apple sold 16.24 million iPhones, this year we expect they will sell at … Read More
Singapore as an Outlier
I just completed Malcom Gladwell’s book, Outliers. It is an insightful look into how success occurs and it started me thinking about Singapore. With the benefit of 20/20 hindsight, we can identify the elements contributing to success. As mentioned before, Singapore has had the benefit of many advantages. Which still hold true today. I would put forward that 3 … Read More
The Cost of NOT
I have often had conversations with business owners who use variations of the same, but “we cant afford to….” theme We cant possibly afford to provide a warranty We cant afford to provide delivery services We are only a small company, we cant possibly afford to create a customer friendly environment We cant possibly afford to just give a one-to-one … Read More
Upselling food.
The food industry is interesting. Lets do a simple theoretical exercise. Assuming that the population of the earth grows at 2% per annum. 100% of people need to be fed. Therefore, the gross food consumption increases by 2% every year. In theory, the food industry can also grow at 2% a year. However, in this day an age, 2% growth … Read More
Self Perceptions In An East/West Social Media Context
We are in an age of unparallelled self expression opportunities . Every contact point with the customer is about the I of the Internet or the ME of social media. However, there are distinct differences in the perception of self of people who live in West as opposed to the East. Of course the caveat here is that I am … Read More
Enchantment, Delight, and A Happy Ever After : Marketing as story
Guy Kawasaki just released his book “Enchantment:The Art of Changing Hearts, Minds, and Actions” I just ordered my copy and am looking forward to reading it. The landscape and vocabulary of business and marketing is Changing. Right from the onset of this blog, we have been speaking about Marketing as a story, one of achieving that “Happily ever after” The … Read More
Essence of Chicken – A Marketing Triumph.
I have a short list of people in history I’d like to meet with and shake their hand. On the top of that list is ” the first person who ate a Raw Oyster”. Somewhere down that list of people I admire, along with Steve Jobs and Lee Kwan Yew, is an as yet nameless individual, who invented the “Essence … Read More
The Singapore Social Media Marketing Experience
I have been asked several times, why I chose to remain in Singapore. I was away for several years have travelled extensively. Many of my friends have decided to leave to settle elsewhere. When asked, my answer has always been that I believe Singapore is the future. Everywhere else that people seem to migrate to, whether Canada, the Uk or … Read More
The Power Of Collective Engagement
There was a time when knowledge was King and Economies of Scale helped Ford to create the manufacturing boom of the industrial age. Corporations had a golden age where manufacturing scale and specialized knowledge were huge barriers to entry and demand was endless. Those days are no more. The future belongs to those who understand that in this Newer, Shinier, … Read More
Convergence and Engagement
I usually try my best to stay away from your average buzz-cliches. There are 2 words however, I catch myself using on a regular basis. Convergence, and Engagement. Part of the reason is that I feel that these 2 words are harbingers of the next golden age. This world is Newer, Shinier, Flatter, Smaller, More Connected, and a lot more … Read More