Apples Iphone and Economies of scale.

JoelApple, marketing case study, New mediaLeave a Comment

In Jason Schwarz’s piece ,“let’s talk” iphone 5 is a game changer” , He says: “After witnessing 142% unit growth for the iPhone in Apple’s most recent quarter, we believe that the upcoming iPhone 5 will command a similar growth trajectory in the holiday quarter. Last year Apple sold 16.24 million iPhones, this year we expect they will sell at … Read More

Share
JoelApples Iphone and Economies of scale.

Singapore as an Outlier

JoelEast vs West, New media, Social MediaLeave a Comment

  I just completed Malcom Gladwell’s book, Outliers. It is an insightful look into how success occurs and it started me thinking about Singapore. With the benefit of 20/20 hindsight, we can identify the elements contributing to success. As mentioned before, Singapore has had the benefit of  many advantages.  Which still hold true today. I would put forward that 3 … Read More

Share
JoelSingapore as an Outlier

The Cost of NOT

JoelBusinessLeave a Comment

I have often had conversations with business owners who use variations of the same, but “we cant afford to….”  theme We cant possibly afford to provide a warranty We cant afford to provide  delivery services We are only a small company, we cant possibly afford to create a customer friendly  environment We cant possibly afford to just give a one-to-one … Read More

Share
JoelThe Cost of NOT

Upselling food.

JoelBusinessLeave a Comment

The food industry is interesting. Lets do a simple theoretical exercise. Assuming that the population of the earth grows at 2% per annum. 100% of people need to be fed. Therefore, the gross food consumption increases by 2% every year. In theory, the food industry can also grow at 2% a year. However, in this day an age, 2% growth … Read More

Share
JoelUpselling food.

Self Perceptions In An East/West Social Media Context

JoelEast vs West, Social MediaLeave a Comment

We are in an age of unparallelled self expression opportunities . Every contact point with the customer is about the I of the Internet or the ME of social media. However, there are distinct differences in the perception of self  of people who live in West as opposed to the East. Of course the caveat here is that I am … Read More

Share
JoelSelf Perceptions In An East/West Social Media Context

Enchantment, Delight, and A Happy Ever After : Marketing as story

JoelNew media, Social MediaLeave a Comment

Guy Kawasaki just released his book “Enchantment:The Art of Changing Hearts, Minds, and Actions” I just ordered my copy and am  looking forward to reading it. The landscape and vocabulary  of business and marketing is Changing. Right from the onset of this blog, we have been speaking about Marketing as a story, one of achieving that “Happily ever after” The … Read More

Share
JoelEnchantment, Delight, and A Happy Ever After : Marketing as story

Essence of Chicken – A Marketing Triumph.

Joelmarketing case studyLeave a Comment

I have a short list of people in history I’d like to meet with and shake their hand.  On the top of that list is ” the first person who ate a Raw Oyster”. Somewhere down that list of people I admire, along with Steve Jobs and Lee Kwan Yew, is an as yet nameless individual, who invented the “Essence … Read More

Share
JoelEssence of Chicken – A Marketing Triumph.

The Singapore Social Media Marketing Experience

JoelCulture, East vs West, New media, Social Media1 Comment

I have been asked several times, why I chose to remain in Singapore. I was away for several years  have travelled extensively. Many of my friends have decided to leave to settle  elsewhere. When asked, my answer has always been that I believe Singapore is the future. Everywhere else that people seem to migrate to, whether Canada, the Uk or … Read More

Share
JoelThe Singapore Social Media Marketing Experience

The Power Of Collective Engagement

JoelSocial Media1 Comment

There was a time when knowledge was King and Economies of Scale helped Ford to create the manufacturing boom of the industrial age. Corporations had a golden age where manufacturing scale and specialized knowledge were huge barriers to entry and demand  was endless. Those days are no more. The future belongs to those who understand that in this Newer, Shinier, … Read More

Share
JoelThe Power Of Collective Engagement

Convergence and Engagement

JoelNew mediaLeave a Comment

I usually try my best to stay away from  your average  buzz-cliches. There are 2 words however, I catch myself using on a regular basis. Convergence, and Engagement. Part of the reason is that I feel that these 2 words are harbingers of the next golden age. This world is Newer, Shinier, Flatter, Smaller, More Connected, and a lot more  … Read More

Share
JoelConvergence and Engagement