One thing that has occupied my thoughts lately is the effect the Socialization of the world will have on Money. Times like this I wish I was an economist because I have been trying to get my mind around the value of money, the gold standard, ownership of virtual goods, virtual economies and personal payment methods. I will be posting … Read More
Take an NBA Rookie of the year, A well known brand, A premise used by EVERY feel good Sports movie since time eternal, and you might come up with this ‘designed for viral’ campaign. It probably isnt ‘real’ and it plays upon many cliches in many ways but it has 4 million views in 5 days. It has been said … Read More
$1 Billion. Thats what Facebook deems Instagr.am is worth. The 19 month old startup with 13 employees was acquired by Facebook in April 2012 for the sum of 1 Billion dollars. But Why did Facebook do that? The internet was in an uproar with participants firmly on both sides of the debate. Incidentally, that is also the number of photos … Read More
If theres a blog post that could be summed up in one image, this is it. If one were to look through the pletora of blogshop marketing available, one would immediately see that it is targeting a predominantly female demographic. It could also be said that Pinterest has made the internet girly. From Scrapbooking to Oprah’s vision board, It is … Read More
Everybody’s Pinning! The last Pinterest post we did was for how to Promote a blogshop through Pinterest. Since then, more and more brands and users are joining Pinterest. The really great thing about Pinterest is that it links directly with site content as opposed to a platform like Facebook which is all about the interactivity and Social experience. Pinterest is … Read More
A Good Social media Campaign is always Good, socially. As in it must have a component of being Socially beneficial and be perceived as working for the greater good. It also humanizes engagement and brings about good feelings and “Brings people together” (Apologies to Parker Brothers.) I recently saw a video that could be by far the best ‘Social’ campaign … Read More
T’was Linsanity versus Dirk. I wanted to check the box score and went to the relevant link at NBA.com. At the page, there was button link to The TV companion. This is what I saw. I initially viewed the link on my Macbook. The formatting seemed a little strange but I had a hunch and I opened up the link … Read More
Theres a particular conversation I have every week. I had yet another conversation over the weekend. It is always some variation of “Its a matter of time , Social media will become just another kinda media, and something else will take its place” or, “Its a fad.” I can of course understand why people would ask because, like “Linsanity”, it … Read More
Social Media has transformed existence as we know it. However, The technological advancement that made it possible was the development of the screen. The screen, gave us an interface with every aspect of our lives, it became a window to a world outside much larger than our physical and geographical, cultural and linguistic space. It makes sense then that the … Read More
One of the hottest Social properties in cyberspace is Pinterest. It is probably, right now, THE hottest new network. There are many reasons for this and Pinterest has quickly become one of the top drivers of traffic for womens magazines as well as some major brands. Pinterest is fantastic for publicizing blogshops as well. In fact, I would say … Read More
