After Apple announced the launch of the new OS, there was a flurry of reactions around the fact that Apple integrated Twitter into the OS rather than Facebook. Apple is, first and foremost a hardware company. They control the entire supply chain and make huge profits on their exceptional hardware offerings. However, the business model by which Apple sells … Read More
Bloshop Saturation – Mediocrity vs Exceptional
Are there too many blogshops? Well, there are defintely many Mediocre blogshops. When it comes to Mediocrity though, “too many” is good because it just makes the Exceptional stand out even more. One reason for the proliferation of blogshops is how easy it is to set one up. Get a few catalog pictures, start an LJ and one is good … Read More
SoLoMo – a Convergent approach to engagement.
There has been a lot of Buzz around SoLoMo with the usual ‘is it a fad’ and ‘How do I implement” questions. For the uninitiated, SoLoMo refers to a convergence of Social, Local and Mobile platforms and is often touted as a Strategy for implementing ‘Social’ into the usual marketing mix. The thing is, it isnt JUST… SoLoMo is not … Read More
Apple Mountain Lion and iCloud – One more step towards Platform domination
Last week, without much Fanfare, Apple announced their new OS, dubbed Mountain Lion, in keeping with the Feline theme. Kudos to the A(pple)-Team to make the announcement as almost an afterthought but timed to coincide with Social Media Week. One can almost Hear John “Hannibal” Smith’s classic one liner, “I love it when a plan comes together”. Let us reiterate … Read More
The Emphasis is on the Social, not on the Media.
In the traditional media distribution model , especially when distributed through the usual channels, the media takes centerstage. The focus was all about delivering the content through channels to an amassed audience. Be it breaking news or a product promotion networks were implemented in order to deliver the media. Once the news was delivered, the job was done. In many … Read More
Social By Design.
He asked “But How do I make sure they like my Product?” I really do wish that every time someone asks a question like that, that I could reply with an honest, “Why dont you make a product that they cant help but like?” THe sad fact of the matter is that most companies are trying to place the ‘social’ … Read More
Crowd-Sourced Creativity vs individual creativity, implications in social media
In a previous post, we discussed Collaboratively Creative Convergent Crowd-sourced Content Creation. It is inherently, a discussion about creativity and innovation. So the progression so far is as such, 1. Ideas are the currency of the new economy and 2. each and every idea is an evolution from what existed before. 3. Innovation then, more often than not comes in … Read More
Blogshop Mistake #5 – Believing that all your customers are like you.
Many blogshop owners start thir businesses with the mistaken assumption that their customers would make the same choices they would. They choose their product offerings based on what they feel they themselves would purchase.This is flawed because ineivtably, the target market consists of “people much like themselves” which is usually a very narrow sub niche within a greater niche and … Read More
Collaboratively Creative Convergent Crowd-sourced Content Creation – An evolution
YGVKBQNPB8CU The rise of Collaboratively Creative Convergent Crowd-sourced Content Creation. I must admit that I have a healthy love for alliterations. In this case, it just happens to be work perfectly. It started with simple, defined hooks like hotornot.com where submission was a simple image that was brought to democratic account by a jury of the collective internet tribe. This … Read More
Blogshop Mistake #4 – Not knowing what you are really selling.
Another of my favourite questions to ask when discussing about blogshops is : What are you REALLY selling? This is after talking about the basic business model and themes and niches. By that time, the products would have been identified. So it will seem like an odd question initially. Well, the answer is NOT: – “K/Jpop inspired Fashion” – “Makeup” … Read More