Apple, Social by Design.

JoelApple, Social MediaLeave a Comment

  After Apple announced the launch of the new OS, there was a flurry of reactions around the fact that Apple  integrated Twitter into the OS rather than Facebook. Apple is, first and foremost a hardware company.  They control the entire supply chain and make huge profits on their exceptional hardware offerings. However, the business model by which Apple sells … Read More

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JoelApple, Social by Design.

Bloshop Saturation – Mediocrity vs Exceptional

JoelOnline RetailLeave a Comment

Are there too many blogshops? Well, there are defintely many Mediocre  blogshops. When it comes to Mediocrity though, “too many” is good because it just makes the Exceptional stand out even more. One reason for the proliferation of blogshops is how easy it is to set one up. Get a few catalog pictures, start an LJ and  one is good … Read More

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JoelBloshop Saturation – Mediocrity vs Exceptional

SoLoMo – a Convergent approach to engagement.

Joelmarketing case study, New media, Social Media1 Comment

There has been a lot of Buzz around SoLoMo with the usual ‘is it a fad’  and ‘How do I implement” questions. For the uninitiated, SoLoMo refers to a convergence of Social, Local and Mobile platforms and is often touted as a Strategy for implementing ‘Social’ into the usual marketing mix. The thing is, it isnt JUST… SoLoMo is not … Read More

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JoelSoLoMo – a Convergent approach to engagement.

Apple Mountain Lion and iCloud – One more step towards Platform domination

JoelApple, New media, Social MediaLeave a Comment

Last week, without much Fanfare, Apple announced their new OS, dubbed Mountain Lion, in keeping with the Feline theme. Kudos to the A(pple)-Team to make the announcement as almost an afterthought but timed to coincide with Social Media Week. One can almost Hear John “Hannibal” Smith’s classic one liner,  “I love it when a plan comes together”. Let us reiterate … Read More

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JoelApple Mountain Lion and iCloud – One more step towards Platform domination

The Emphasis is on the Social, not on the Media.

JoelBusiness, Social MediaLeave a Comment

In the traditional media distribution model , especially when distributed through the usual channels, the media takes centerstage. The focus was all about delivering the content  through channels to an amassed audience. Be it breaking news or a product promotion networks were implemented in order to deliver the media. Once the news was delivered, the job was done. In many … Read More

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JoelThe Emphasis is on the Social, not on the Media.

Social By Design.

JoelSocial MediaLeave a Comment

He asked “But How do I make sure they like my Product?” I really do wish that every time someone asks a question like that, that I could reply with an honest, “Why dont you make a product that they cant help but like?” THe sad fact of the matter is that most companies are trying to place the ‘social’ … Read More

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JoelSocial By Design.

Crowd-Sourced Creativity vs individual creativity, implications in social media

JoelNew media, Social MediaLeave a Comment

In a previous post, we discussed Collaboratively Creative Convergent Crowd-sourced Content Creation. It is inherently, a discussion about creativity and innovation. So the progression so far is as such, 1. Ideas are the currency of the new economy and 2. each and every idea is an evolution from what existed before. 3. Innovation then, more often than not comes in … Read More

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JoelCrowd-Sourced Creativity vs individual creativity, implications in social media

Blogshop Mistake #5 – Believing that all your customers are like you.

JoelBlogshop-Mistakes to avoid, Online RetailLeave a Comment

Many blogshop owners start thir businesses with the mistaken assumption that their customers would make the same choices they would. They choose their product offerings based on what they feel they themselves would purchase.This is flawed because ineivtably, the target market consists of “people much like themselves”  which is usually a very narrow sub niche within a greater niche and … Read More

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JoelBlogshop Mistake #5 – Believing that all your customers are like you.

Collaboratively Creative Convergent Crowd-sourced Content Creation – An evolution

JoelNew media, Social Media2 Comments

YGVKBQNPB8CU The rise of Collaboratively Creative Convergent Crowd-sourced Content Creation. I must admit that I have a healthy love for alliterations. In this case, it just happens to be work perfectly. It started with simple, defined hooks like hotornot.com where submission was a simple image that was brought to democratic account by a jury of the collective internet tribe. This … Read More

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JoelCollaboratively Creative Convergent Crowd-sourced Content Creation – An evolution

Blogshop Mistake #4 – Not knowing what you are really selling.

JoelBlogshop-Mistakes to avoid, Online RetailLeave a Comment

Another of my favourite questions to ask when discussing about blogshops is : What are you REALLY selling?  This is after talking about the basic business model and themes and niches. By that time, the products would have been identified. So it will seem like an odd question initially. Well, the answer is NOT: – “K/Jpop inspired Fashion” – “Makeup” … Read More

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JoelBlogshop Mistake #4 – Not knowing what you are really selling.