A Fabulous piece written about the state of Social Media and its practitioners is Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’ by Jeremy Owyong I Highly recommend reading through the report In it was a comment made by Olin Hyde, he said ” It seems that the success … Read More
There are many different reasons people choose to spend money online but in my observation, these are the main reasons for the decision. Competitive price – The internet is one big marketplace. In order for a consumer to make a decision based on price, the price offered must be competitive enough to offset the disadvantages and worth taking a risk … Read More
The internet is, by definition, a collectively transformative ,paradigmn shifting, curve jumping medium. (Credits to Guy.K) For most of us, we know that the internet behemoth will eventually transform existance as we know it. Certain industries like the music or publishing have been the first casualties and many more will follow. However, on the flip side of that coin, There … Read More
When it comes to sitting down with someone to discuss how to sell online, I have a rule that I tend to quote early in the conversation. It goes something like this: “In online selling, if you love your product more than you love the customer, you will fail. “ This rule stems from a basic rule in online marketing … Read More
If I were to sum up online marketing on one word, it would not be price, product, place, or people… Online Retail is all about trust. I often say of an online retail seller-customer relationship, “Trust, is the most important currency that is transacted, and the only one that matters.” Trust is built simply on on promises made, and promises … Read More
I mentioned in a previous post that in online retail, the only currency is trust. It is an elusive quality but when done right, will build an engaged community upon which one can build a business around. So How does one build trust in an online space? The way it is built offline. By making promises and keeping promises, being … Read More
I have recently been trying to help some clients with established brick and mortar establishments start selling online. It is oftentimes a task more difficult than pulling teeth. These companies are often successful companies who want to venture into the online space and carve out their own slice of the pie. The perception: 1. The internet is full of potential … Read More
Innovator, Entrepreneur, Technopreneur, Evangelist, He was the Lord of the technological dance, and dance he did. The world was his stage and he held court. He would invite the masses into his domain where he would Enthrall, Delight, Enchant and bring forth technological marvels of organic simplicity. He was a benevolent dictator whose ideas shaped the world we … Read More
I was in Courts a few days ago. I saw this attractive tablet and noticed it was from Blackberry and I was immediately intrigued. It was pretty, black, had a nice form factor, nice looking screen and a solid feel. It also had a smaller form factor than my iPad which i liked. The first function I tried was the … Read More
With the upcoming “Lets talk iPhone” event, the buzz about the iPhone 5 is growing to a fever pitch. As with each Apple product launch, the buzz on the internet has been steadily growing with the usual fanboy vs naysayer debates fueled by tech blog speculation. Much of the debate is US centric and focused on technology implementation and compatibility. … Read More
