There has been a lot of Buzz around SoLoMo with the usual ‘is it a fad’ and ‘How do I implement” questions. For the uninitiated, SoLoMo refers to a convergence of Social, Local and Mobile platforms and is often touted as a Strategy for implementing ‘Social’ into the usual marketing mix. The thing is, it isnt JUST… SoLoMo is not … Read More
Last week, without much Fanfare, Apple announced their new OS, dubbed Mountain Lion, in keeping with the Feline theme. Kudos to the A(pple)-Team to make the announcement as almost an afterthought but timed to coincide with Social Media Week. One can almost Hear John “Hannibal” Smith’s classic one liner, “I love it when a plan comes together”. Let us reiterate … Read More
In the traditional media distribution model , especially when distributed through the usual channels, the media takes centerstage. The focus was all about delivering the content through channels to an amassed audience. Be it breaking news or a product promotion networks were implemented in order to deliver the media. Once the news was delivered, the job was done. In many … Read More
He asked “But How do I make sure they like my Product?” I really do wish that every time someone asks a question like that, that I could reply with an honest, “Why dont you make a product that they cant help but like?” THe sad fact of the matter is that most companies are trying to place the ‘social’ … Read More
In a previous post, we discussed Collaboratively Creative Convergent Crowd-sourced Content Creation. It is inherently, a discussion about creativity and innovation. So the progression so far is as such, 1. Ideas are the currency of the new economy and 2. each and every idea is an evolution from what existed before. 3. Innovation then, more often than not comes in … Read More
YGVKBQNPB8CU The rise of Collaboratively Creative Convergent Crowd-sourced Content Creation. I must admit that I have a healthy love for alliterations. In this case, it just happens to be work perfectly. It started with simple, defined hooks like hotornot.com where submission was a simple image that was brought to democratic account by a jury of the collective internet tribe. This … Read More
I have been reading up on the growth of Alibaba in China and the prevalence of M-banking and payments in Indonesia and Africa. All the growth in these regions is fueled from a common starting point, A lack of infrastructure. The countries are huge, corruption rampant, banks undependable, and competition rife. They do however, have entrepreneurs. These entrepreneurs find ways … Read More
Not too long ago, on a whim I searched for Mud I used to actively participate in, Realms of Despair. It was perhaps 15 years ago but it is still around and still active even in this age of MMORPGs. http://www.realmsofdespair.com/ It started me thinking about my progression down the path of socialization and convergence. It started with MIRC, in … Read More
I am tempted to just leave this post blank and leave the title because it really does say all it needs to say. Content Creation is at the heart of ANY successful attempt to be an influence any group of human beings on the internet. As sites like 9gag.com, thechive.com and of course, youtube are platforms of discourse where originality … Read More
I have been reading various Social media/E-commerce ‘How-To’ posts for businesses. Many of them seem to begin with having to ‘Attract’ customers to you by advertisements, word of mouth, or viral campaigns. I guess the idea is that all one has to do is to interrupt their daily activities by placing an ad and they will all fall in line … Read More
