As I keep having conversations about how the socialization of the internet is shaping our future, one thing is getting increasingly clear. Its all about the platform. It used to be a soapbox on a sidewalk. As the speaker, one would attempt to pull out all stops, banners, loudspeakers, colours and even sideshow acts to draw the crowd. As a … Read More
Convergence is my personal favourite buzzword of the Newer, Shinier, Flatter world. As Gen Y comes of age, they see the world very differently from the previous generations. There was a time, not so long ago when the great institutions of the world were defined by a scarcity of information. This scarcity gave rise to class systems based on know, … Read More
A Fabulous piece written about the state of Social Media and its practitioners is Altimeter Report: The Two Career Paths of the Corporate Social Strategist. Be Proactive or Become ‘Social Media Help Desk’ by Jeremy Owyong I Highly recommend reading through the report In it was a comment made by Olin Hyde, he said ” It seems that the success … Read More
The internet is, by definition, a collectively transformative ,paradigmn shifting, curve jumping medium. (Credits to Guy.K) For most of us, we know that the internet behemoth will eventually transform existance as we know it. Certain industries like the music or publishing have been the first casualties and many more will follow. However, on the flip side of that coin, There … Read More
I just completed Malcom Gladwell’s book, Outliers. It is an insightful look into how success occurs and it started me thinking about Singapore. With the benefit of 20/20 hindsight, we can identify the elements contributing to success. As mentioned before, Singapore has had the benefit of many advantages. Which still hold true today. I would put forward that 3 … Read More
We are in an age of unparallelled self expression opportunities . Every contact point with the customer is about the I of the Internet or the ME of social media. However, there are distinct differences in the perception of self of people who live in West as opposed to the East. Of course the caveat here is that I am … Read More
Guy Kawasaki just released his book “Enchantment:The Art of Changing Hearts, Minds, and Actions” I just ordered my copy and am looking forward to reading it. The landscape and vocabulary of business and marketing is Changing. Right from the onset of this blog, we have been speaking about Marketing as a story, one of achieving that “Happily ever after” The … Read More
I have been asked several times, why I chose to remain in Singapore. I was away for several years have travelled extensively. Many of my friends have decided to leave to settle elsewhere. When asked, my answer has always been that I believe Singapore is the future. Everywhere else that people seem to migrate to, whether Canada, the Uk or … Read More
There was a time when knowledge was King and Economies of Scale helped Ford to create the manufacturing boom of the industrial age. Corporations had a golden age where manufacturing scale and specialized knowledge were huge barriers to entry and demand was endless. Those days are no more. The future belongs to those who understand that in this Newer, Shinier, … Read More
Once upon a time … Happily ever after. This is the essence of the story. One can argue that it is the very openendedness of a fairytale that brings about its endearing appeal. That there is a chance for a happily ever after . After the “once upon a time”, the story becomes a precursor to an enduring connection which … Read More
