“If I build it, they will come!” This seems to be the rallying cry of many would-be blogshop owners. They hope that hundreds of paying customers would magically appear once they open their shop. More than likely, Those hopes are in vain and the shop doesnt succeed. One huge reason is that many founders spend all their time and money … Read More
Pricing is critical, too low, and one would not make enough, too high and obviously people wont buy. The real issue is, How much to charge, and many blogshops go out of business because they charge too low. Here are some reasons why you need a buffer on your price: Everyone wants a discount – As shop owners you know … Read More
“Research” for a blogshop usually begins with ” If I sold this online, would you buy it?” That question is then reiterated several times across a network of well meaninged family and friends and that eventually starts the process of building a buiness with dreams of making millions. As far as I am concerned the first rule of starting a … Read More
I have been reading up on the growth of Alibaba in China and the prevalence of M-banking and payments in Indonesia and Africa. All the growth in these regions is fueled from a common starting point, A lack of infrastructure. The countries are huge, corruption rampant, banks undependable, and competition rife. They do however, have entrepreneurs. These entrepreneurs find ways … Read More
Not too long ago, on a whim I searched for Mud I used to actively participate in, Realms of Despair. It was perhaps 15 years ago but it is still around and still active even in this age of MMORPGs. http://www.realmsofdespair.com/ It started me thinking about my progression down the path of socialization and convergence. It started with MIRC, in … Read More
The Strategy is taking shape. In a previous post, Steve Jobs and the Apple Core Competency – Delivering Happiness to individuals, we spoke about how Apple devices seek to be interfaces for life. I find it strange that commentators seem to delight in dragging Apple products down to a level of technological breakthroughs. I suppose they have to in … Read More
I am tempted to just leave this post blank and leave the title because it really does say all it needs to say. Content Creation is at the heart of ANY successful attempt to be an influence any group of human beings on the internet. As sites like 9gag.com, thechive.com and of course, youtube are platforms of discourse where originality … Read More
I have been reading various Social media/E-commerce ‘How-To’ posts for businesses. Many of them seem to begin with having to ‘Attract’ customers to you by advertisements, word of mouth, or viral campaigns. I guess the idea is that all one has to do is to interrupt their daily activities by placing an ad and they will all fall in line … Read More
As I keep having conversations about how the socialization of the internet is shaping our future, one thing is getting increasingly clear. Its all about the platform. It used to be a soapbox on a sidewalk. As the speaker, one would attempt to pull out all stops, banners, loudspeakers, colours and even sideshow acts to draw the crowd. As a … Read More
Convergence is my personal favourite buzzword of the Newer, Shinier, Flatter world. As Gen Y comes of age, they see the world very differently from the previous generations. There was a time, not so long ago when the great institutions of the world were defined by a scarcity of information. This scarcity gave rise to class systems based on know, … Read More
